TYPES OF WEBSITE - PETRONAS

 PETRONAS is a Corporate Website

Every company, business or organization must have a website to introduce their brands, products and services as well as the information regarding their businesses or organization to the public or viewers of the website. A website is important to a business because it convinces the public that the company is a real business and not a fraud. A good and well designed website can attract customers to purchase the products and services of the company.

Homepage of PETRONAS website.

Petroleum Nasional Berhad, also known as PETRONAS, is a well-known Malaysian oil and gas company. In order to widen their business opportunities around the world, PETRONAS website contains everything that viewers need to know about PETRONAS such as their projects, businesses and contributions on their website. PETRONAS website is a corporate-based website where it focuses on PETRONAS projects, services, businesses, and contributions on their websites so that the viewers have an insight about PETRONAS as you can see below.

Subcategories under 'Businesses' category on PETRONAS website.

Corporate websites such as PETRONAS have a wide range of target audiences and do not focus on one specific target audience only. The main reason is to attract customers or audiences from all over the world from different age, gender, races, and more to its business. According to PETRONAS marketing strategy, the company is providing to the needs of people in more than 35 countries. PETRONAS has products that currently cater to individual needs of fuel and gas, enterprise and industries' needs, petrol and diesel requirements for individual consumers as well as natural gas for public and domestic use. From this statement, PETRONAS products have managed to provide the needs of people from different countries, age, gender and races.

The tone used in PETRONAS websites is a consistent tone where it's appropriate due to PETRONAS target audience being the general audience around the world. The tones used on the website are formal, friendly and encouraging. Each paragraph or explanation about something on PETRONAS website has good word choice, nice flow and phrases. The attitude of the writers of PETRONAS can be seen through each paragraph by looking at the word choices and phrases on the website. Most of us think that tone is not important as other components, however, tone does play a role in making the website look more professional, friendly and may encourage viewers to scroll more.

All the necessary basic information about PETRONAS are included on the website under given categories (About Us, Businesses, Sustainability, Investors and Innovation) and subcategories. The information is arranged in a well-organized manner on the website. Each information is categorized by their category. There is no unrelated or irrelevant information inside each category on the website. For instance, the ‘Businesses’ category has five main headings which are ‘Upstream, Downstream, Gas Business, Clean Energy Solutions, Project Delivery and Technology’ and each heading has their own subcategories.

On PETRONAS websites, they explain certain aspects, projects, or services in detail explanation so viewers can understand what they are looking at and indirectly, teaching them new knowledge regarding that certain aspect of PETRONAS.

Gas and Power (Businesses) Section Page.

As you can see above, under the paragraph of the project, there is a linked link to bring the viewers who are interested to learn more about the project to another page where more detailed information is given. Indirectly, viewers can gain new knowledge from the PETRONAS website.

Navigation plays an important role in creating a good website. Website navigation is the act of clicking, looking and scrolling through resources on the internet such as the various pages, categories that make up a website. An easy, clear navigation helps attract viewers to keep scrolling through the website. In my opinion, PETRONAS managed to create an easy to navigate corporate website. The company website did not cram down all the information inside it but only published the basic necessary information to the viewers.

PETRONAS clearly stated its purposes on their website in order to give viewers a clear understanding of what are PETRONAS objectives or aims. It is important for the company to state their purposes in order to show their determination and objectives of their company to their viewers and indirectly, to the world. Aims and objectives also show key stakeholders, such as investors and employees, the direction the business is planning to take.

PETRONAS Statement of Purpose

Viewers are able to find PETRONAS contact information easily on their website. PETRONAS put all the necessary information about the company in a category called ‘About Us’. All the basic information about the company such as its purposes (objectives), board of directors and its branches around the world are included in this category. This will make it easier for viewers if they want to find out about the company (PETRONAS).

Overview (About Us) section page.